Realty Source
Providing the Keys to your place in the sun.

Realty Source South Bay - Palos Verdes

Not just another Boutique...


"Boutique" has become the buzz-word du jour for the alternative real estate brokerage model, and at Realty Source, Inc. South Bay and Palos Verdes we consider ourselves a boutique brokerage. But what does that mean? Does it mean we are smaller than the familiar, big-name companies? Certainly. But, what it really means is that by the very small and focused nature of our model, we are better able to deliver superior, personalized service to our clients. After all, helping people buy and sell properties is our only business.

Our world is changing, and so is the way our customers buy and sell homes. Real estate will always be a people business, but technology will continue to play a greater role in the transaction. Large real estate firms are slow to react and slow to change. Their traditional model of big offices with countless agents and huge overhead is no longer relevant in today's web-based environment. To pay for enormous operating expenses, the success of their model becomes dependent on recruiting large numbers of agents. In turn, these agents must be trained and, in an industry with large agent turn-over, recruiting and training become a never-ending, nearly full-time endeavor. Company tools are designed with the goal of agent recruitment in mind, and the focus becomes one of providing the basics, the minimum necessary for the newer, inexperienced agents to survive. Unfortunately, this often comes at the expense of excellence, and more often at the expense of the customer.


And what happened to the customer? In an industry where the customer is routinely referred to as a "lead," and company training is most often geared toward "converting" those leads rather than improving skills, we believe it is time to redefine the way we treat our business and our clients. At Realty Source, Inc. South Bay and Palos Verdes these are one and the same. We are concerned with two things only - exceptional service and exceptional results. Our agents are highly educated, skilled and experienced. We share our philosophy of adhering to the highest standards of ethics and professionalism. We are committed to continually improving our service through the use of the latest technological tools. "Paperless" transactions, web-based transaction management - streamlined efficiencies - are not only possible but are a reality today. Local, national and global exposure for our selling clients is as basic today as the newspaper ad was yesterday. Economy of scale allows us not to react to an evolving way of delivering our service, but to lead.


Most importantly, at Realty Source, Inc. South Bay and Palos Verdes, the customer is always at the center of our business. We look forward to earning your business, and we assure you that we will never take that trust for granted.

Our Team Specialists are here to assist you with:

  • Our Beach Cities in the South Bay & Palos Verdes

  • Coastal Properties from Malibu to La Jolla

  • Desert Resort Properties

  • Residential Sales and Leasing


Contact &
Realty Source, Inc - South Bay
Contact Ph: 310-295-1856Fax:310-295-1856
609 Deep Valley Drive, Suite 200
Rolling Hills Estates, CA 90274 US
CA DRE License # 01275437
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